Thursday, August 11, 2016

What on earth is SEO?

I am on a quest to learn SEO - Search Engine Optimization and I am so overwhelmed!
Some important info I've learned:
1. Title tag 
  • This is most important of all SEO.
  • Make sure your keywords appear in the title, and place your company name last,unless you have an amazingly huge brand like the big companies.
2. Meta tags
  • It the meta description that really matters.  "Send a gift basket to ... or "sign up here....," or "Call us at ...."
  • Keywords--. You'll need to place your keywords between the quotation marks, separated by commas. 
3. Header tags  
What the heck are those?
  • These are supposed to contain your core keywords, one per page. They're called H1 tags.
4. Contents on your page
  • Content, content, content is KING!
  • Use content that matches the keywords on your site- About 500-600 words per page.
  • Bolding-- keywords should be bolded to match your the theme on the page.
  • Create a blog and write entries at least twice a week! OMG, this is a lot.
  • Have valuable and easily readable, interesting content. 
  • Navigation, directory and file names should be well defined. 
5. Links
  • Internal links are links to pages on your site.
  • Outbound links are your link on another site.
  • Reciprocal links - when you partner with others to have links on each other's sites.
  • One-way links - sites link to your blog like articles or press releases

6. Keywords 
Have you heard of Long chained keywords?
Some examples in the gift basket industry:
  • fun baskets to send
  • biggest gift basket companies
  • best holiday basket
  • gift basket cost
  • best gift baskets christmas
  • mailed gift baskets
  • where to get a good gift basket
  • most unique gift baskets
  • largest gift basket companies
  • google gift baskets
  • best corporate gift basket
  • best in gift baskets
  • cool gift baskets to send
  • online gift basket stores
  • best gift basket delivery company
  • great christmas gift basket
  • best quality gift baskets
  • order christmas baskets online
  • best gift baskets ever

 SEO is such a long-term commitment. Have patience is all the advice I can offer.