Gifting - It's all about creating relationships!
Thursday, August 11, 2016
What on earth is SEO?
I am on a quest to learn SEO - Search Engine Optimization and I am so overwhelmed!
Some important info I've learned:
1. Title tag
This is most important of all SEO.
Make sure your keywords appear in the title, and place your company name last,unless you have an amazingly huge brand like the big companies.
2. Meta tags
It the meta description that really matters. "Send a gift basket to ... or "sign up here....," or "Call us at ...."
Keywords--. You'll need to place your keywords between the quotation marks, separated by commas.
3. Header tags
What the heck are those?
These are supposed to contain your core keywords, one per page. They're called H1 tags.
Contents on your page
Content, content, content is KING!
Use content that matches the keywords on your site- About 500-600 words per page.
Bolding-- keywords should be bolded to match your the theme on the page.
Create a blog and write entries at least twice a week! OMG, this is a lot.
Have valuable and easily readable, interesting content.
Navigation, directory and file names should be well defined.
Internal links are links to pages on your site.
Outbound links are your link on another site.
Reciprocal links - when you partner with others to have links on each other's sites.
One-way links - sites link to your blog like articles or press releases
Have you heard of Long chained keywords?
Some examples in the gift basket industry:
fun baskets to send
biggest gift basket companies
best holiday basket
gift basket cost
best gift baskets christmas
mailed gift baskets
where to get a good gift basket
most unique gift baskets
largest gift basket companies
google gift baskets
best corporate gift basket
best in gift baskets
cool gift baskets to send
online gift basket stores
best gift basket delivery company
great christmas gift basket
best quality gift baskets
order christmas baskets online
best gift baskets ever
SEO is such a long-term commitment. Have patience is all the advice I can offer.
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