Thursday, August 11, 2016

When Was The Last Time You Felt Appreciated?

Building Loyalty - Internally and Externally
Employing a corporate gifting strategy is one of the best investments your company can make, it is unexpected and it can help your clients, employees feel appreciated. When they feel appreciated, the giving is reciprocated. Try it and see what happens.

Also remember, potential customers need items that can make them remember your company brand or image. There needs to be a token of appreciation and can be an extraordinary benefit, if you want to stand out from the competition, do something different -give.

There are so many others in your field that are not providing these small extras to attract customers and to make a connection with your company. This can help brand your company, and communicate your style of business.

What kind of Corporate Gifts?

Internal Gift-giving
Corporate gifts can be internal to the company.  A manager or executive can give to their employees to let them know that they are the company’s most important asset and resource. These internal gifts are defined as gifts that are given to the staff,  other managers, company executives or other stake holders who are involved in the day-to-day operation of the company.This is often done to build cohesiveness and increase morale.
    • Internally – for employee loyalty, reward for good work,
    • Rewards help workers recognize their part in the big picture of the company. If a worker deserves a reward for their hard work, a corporate gift to that person can help him or her feel like their work is noticed by management and executives.

External Gift-giving
These are gifts the company gives to their customers and clients. The gifts could be given to new clients, in an effort to stand out from the crowd. External gifts can also be given if the company:
  • Reward client loyalty.
  • To maintain a relationship with the company.
  • Corporate gifts can help the stakeholders feel they are appreciated
It is important to include gifting as a marketing strategy. If you’re involved in any of the following businesses,  appreciation gift-giving can be better than expensive advertising.

pop-by gift

Here is a list of place that can benefit from Pop-By gifts and loyalty gifts to employees, customers and/or visitors. If you need customized gifts,
  1. Hotels
  2. Insurance Companies
  3. Lawyers
  4. Real Estate Agents
  5. Construction Companies
  6. Recruitment Offices
  7. Electronic Companies
  8. Builders/Contractors
  9. Golf Associations
  10. Pharmaceutical Representatives
  11. Accountants
  12. Financial Institutions
  13. Health Management
  14. Hospitals
  15. Doctors
  16. Nursing Homes